London, UK – Waterstones – Piccadilly 203-206

Trophy asset free-standing building located in the city center. Built in the 1930s with an art deco style it has been acknowledged as grade II listed (asset of historical and artistic value).

The building, at first headquarter of the Simpson’s magazine, has been since 1999 the flagship store and headquarter of Waterstones, one of the main British bookstores.

The building is set on the West End, a high potential area benefitted by retail and tourism (close to Regent Street and Old Bond Street), has been raising its own appeal thanks to significant investments by The Crown Estate, holder of many surrounding assets in the are.